I coined the term 'Social Shopping' and put it in the masthead of Wists, largely as a joke.

The joke was that I could imagine people pitching an idea like Wists to VC's as: look we've wedded social networking to shopping, i.e. community plus money equals more money.

Unfortunately three people did pitch this and they all raised money, and one of them is actually rather good.

I'll post more about Wists and 'social shopping', over the next few weeks.

In the mean time, it seems that It seems that Sucharita Mulpuru of Forrester and Kate Kaye of Click Z are seeing social shopping with a clear head.

Click Z on social Shopping