... OK not quite, but this news below does seem like a parody from the Onion:

Microsoft confirms RSS plans:

"As previously reported, Microsoft is also proposing extensions to the RSS specification that will add support for ordered lists. That would enable, for example, e-commerce sites to more easily publish things such as a constantly updated feed of best-selling products."

Do they mean extensions to the RSS spec, or an RSS module? Since what is being described can be done with a module, it would be crazy to change the spec.

And if all Microsoft is doing is writing an RSS module, then Jeez, their PR machine needs to understand that this is not a big deal.

You can already publish things such as a constantly updated feed of best selling products in RSS, the problem is not with the standard but the aggregators - no aggregator will display metadata from RSS modules on-the-fly.