Google are launching a personalizable portal as their homepage later today - this post links to the mockup.

This is the critical step for Google - get it right and they have jumped over the interface complexity hurdle the Yahoo passed years ago, but then Yahoo was never minimalist. with personalization people are less likely to switch from Google if another, better, search engine comes along.

Get it wrong and, well, remember what happened to AltaVista when CMGI made that a portal.

via Nick Aster

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tags: [google] [scoop] [news]

permamark in: Wists