Alexa today shows a traffic rank of 1,255 and a 1.5% reach for Burger King's subservient chicken. Related Info for: subservientchicken.com/

Trying to create an Internet meme like this is hard, but Burger King have pulled it off.

What is likely in the future is that savvy advertisers will track sites like Technorati and endorse new memes as they take off.