Coke has had to recall Dasani feared to be contaminated with a carcinogen.

Coke started by selling drink with narcotics, last century.

It then took the narcotics out, building a brand by selling sugared water at a massive premium.

It then launched Dasani, removing the sugar and selling water at a massive premium.

It turned out that Dasani isn't a mineral water, but is purified tap water, selling at a massive premium.

With this recall, they were selling lipsmackin, thirstquenchin contaminated, non-mineral, unsugared, 'coke' free water.