It is a game and it's not over.

The Guardian points out that Sony has trademarked 'Shock and Awe' for a video game.

A search shows that the phrase is also registered for a firework company and even an underpants manufacturer!

Yet more ambulance chasing with the trademark on 'Operation Iraqi Freedom', also for a video game.

"Word Mark OPERATION IRAQI FREEDOM
Goods and Services IC 009. US 021 023 026 036 038. G & S: Computer game software
Mark Drawing Code (1) TYPED DRAWING
Serial Number 78230280
Filing Date March 26, 2003
Filed ITU FILED AS ITU
Owner (APPLICANT) Battlefront.com, Inc. CORPORATION MARYLAND 167Steadmans Landing Rd. Dover-Foxcroft MAINE 044263418 "

MediaGuardian.co.uk | Marketing & PR | Sony leads charge to cash in on Iraq